Who we are

Manufacturer of Chin Chin Snack

Beautiful Foods Ltd specialises in the manufacturing of African snacks and catering for corporate occasions. Over decades, the company has gained an enviable reputation for the quality of its product range and for being focused on customer service at all levels.

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Our Brand 

Tabitha’s Chin Chin is a unique ready-to-eat crunchy snack inspired by a traditional West African Nigerian recipe freshly made in England from our Snack factory located in Croydon with love using only the finest ingredients of wheat flour, sugar, margarine, and spices for the authentic Nigerian taste with a modern healthy twist.

 

Perfect for snacking, sharing, or gifting.

 

Our Operations

Operating from our factory in Croydon England, we distribute Tabitha’s Chin Chin snack to the marketplace via Supermaket, Cash and Carry's, Wholesalers, Online stores, Afro Caribbean shops, Retailers and direct from our factory.

 

Our distribution channel cover all levels of the marketplace ranging from retailers, venues, hotels, caterers, event planners, corporate, wholesalers, supermarkets and online stores. We strive to continue to promote our Tabitha’s brand of Chin Chin snacks well known for their combination of quality and customer's value throughout the United Kingdom from Ireland, Scotland, Europe, and eventually to Nigeria, South Africa, Canada and the United States.

 

Our Mission

The company remains committed to bringing new and innovative African snacks to the market whilst providing outstanding catering service for African-themed weddings and parties at great value for money. We are proud to be the supplier of the most popular Chin Chin in the UK, our Tabitha’s brand being a leading brand in the market, known and loved for its unique taste and as the crunchiest and healthiest in the market.​​

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Brand Story

Beautiful Foods Ltd: A Taste of Tradition, a Legacy of Excellence.

Established 5th of October 2001, Beautiful Foods Ltd began as a dream driven by a deep passion for Nigerian cuisine and the desire to share the rich flavours of West Africa with the world. Our founder, a native of Nigeria, grew up surrounded by the vibrant culinary traditions of her homeland. After earning her law degree from North London University, she realised her true calling lay elsewhere: in food, culture, and the art of bringing people together through delicious meals.

Determined to master the craft, she pursued further studies in Food Craft at South Bank University, London. It was here that her vision began to take shape. Armed with both a passion for food and a wealth of knowledge, she decided to channel her heritage and love for Nigerian cuisine into a business venture.

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In March 2002, Beautiful Foods Ltd introduced its first product, Tabitha’s Chin Chin, from a humble factory in Juno Way, London. Starting small, but with big dreams, the business quickly captured the hearts (and taste buds) of the community. Tabitha’s Chin Chin, a beloved West African snack, became a symbol of authenticity, made with traditional recipes that reflect the warmth and flavour of Nigerian culture.

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Over the years, Beautiful Foods Ltd has grown steadily, but our mission remains the same: to bring the taste of home to every kitchen, with quality ingredients and a commitment to excellence. From our early days in a small industrial estate warehouse, to our thriving business today, we continue to serve our loyal customers with pride, passion, and the promise of authentic, handcrafted Nigerian foods.

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Beautiful Foods Ltd is more than just a company—it’s a story of heritage, heart, and home.

 

Let's Collaborate!

​Let's collaborate to bring this delicious, crunchy treat to more people. Whether it's for retail, events, or special orders Tabitha's Chin Chin will delight your customers, you or your guests.

 

 

 

 

 

 

 

 

 

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